Martin is the co-founder and creative director of Greybox Manila, a production company that he launched in January 2024. He is also a certified freediving instructor and a motorcycle enthusiast who loves to explore new places and cultures.

As the creative leader of Greybox Manila, he is responsible for the conceptualization, direction, and execution of commercials, web series, and branded content for various clients, such as Troy Lee Designs, Triumph, Ducati, and Vespa. He also handles the social media management and content creation for his company, showcasing their portfolio and behind-the-scenes stories. Martin's mission is to create engaging and impactful visual stories that resonate with the target audience and reflect the brand identity. He has a wide-ranging skillset in photography, filmmaking, video editing, and color grading, which he acquired and honed through 15 years of experience in the creative media industry. He has also worked with several brands as a key opinion leader and content creator, such as Sony Philippines, Air Asia, Garmin Philippines, DJI Global, and many more.