Martin is the co-founder and creative director of Greybox Manila, a production company that he launched in January 2024. He is also a certified freediving instructor, scuba diver, and an underwater filmmaker who loves to explore.

As the creative leader of Greybox Manila, he is responsible for the conceptualization, direction, and execution of commercials, web series, and branded content for various clients. Martin's mission is to create engaging and impactful visual stories that resonate with the target audience and reflect the brand identity. He has a wide-ranging skillset in photography, filmmaking, video editing, and color grading, which he acquired and honed through 17 years of experience in the creative media industry. He has also worked with several brands as a key opinion leader and content creator, such as Sony, Air Asia, Garmin, DJI, Insta360, and many others.